Tyler Cowen of Marginal Revolution passes along this item about classical music concerts not finding a following among younger listeners.
Just the other day before the Superbowl, I watched Al Roker's show on tailgating before football games. It included a segment on tailgating before the Santa Fe Opera. "White-glove tailgating," it was called, and Lyman said it looked almost as fancy as The Grove at Oxford, MS, before a University of Mississippi football game. (I told them Lucy should be mascot there.)
So there you go. Hire some flatbed trailers and bring out the crystal and candelabra. I might even drive out for that.