On the NASCAR Busch circuit, Boudreaux is one of several sponsors of Crosby, a middle school principal in Slidell, La., and longtime driver of just about any type of vehicle that can reach unholy speeds.
Last year at Talledega, Ala., Crosby's "butt car" gained as much attention as the eventual winner of the race. Considering that millions watch racing, Crosby and Boudreaux have been inundated with variations of "Butt Paste? What's that?"
"It's a joke at the track that if you put it on the rear end of the car, it'll go faster," Crosby said.